Yahoo surpasses Google in customer satisfaction

It may sound weird but its a reality that Yahoo has surpassed Google in customer satisfaction according to University of Michigan American Consumer Satisfaction Index (ACSI). Yahoo saw a 3.9% increase in its score to 79% whereas Google’s rating fell 3.7% to 78 points out of the maximum 100.

Both Google and Yahoo have their own hold over the Internet. Google remains a major search engine whereas Yahoo is already in many areas where Google is still to step in. Google is launching one product after the other, undertaking acquisitions to expand its market. Some of its famous acquisitions include Picasa, Feedburner, Blogger etc. One more cited reason for this satisfaction is Yahoo’s regular changes in its page design and new looks and feels.

Other rivals in this Index were Ask.com, a search engine company with a total of 75 points and AOL with 67 points.

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